Exploring what really moves people and brands forward, our Matter More Newsletter is where we dig into what matters to people and the brands trying to reach them. Here you’ll find our takes on culture, strategy, and the human side of marketing, all with an eye toward making brands more meaningful.
Brands often spend too much time explaining what they do and not enough time helping people understand why it matters. This article explores emotional alignment—the connection between a customer's current reality and the future state they hope to reach—and why it's one of the most important foundations of effective brand positioning, messaging, marketing, and communications.
As artificial intelligence reshapes work, leadership, marketing, and communication, many of the skills we once associated with being “smart” are becoming automated. This piece explores the growing value of emotional intelligence, discernment, empathy, and human judgment in a world increasingly optimized by machines — and why the future may belong to people who know how to understand, connect with, and care for others.
Change rarely feels clean or confident, whether in leadership, organizations, or personal growth. This piece explores what a four-year-old heading into kindergarten can teach us about courage, emotional honesty, psychological safety, and leading through uncertainty. For leaders navigating transformation, culture shifts, or organizational change, it’s a reminder that people don’t need perfection to move forward — they need enough trust, welcome, and support to take the next step.
When economic pressure rises, organizations often default to cutting costs across the board. But reducing brand visibility, messaging, and communications can quietly erode future demand. This piece explores how to make smarter strategic decisions—protecting what drives trust, relevance, and growth while eliminating what doesn’t.