Media, Marketing and Influence
We're going through the largest increase in expressive capability in human history.
Marketing, media and customer engagement has changed more in the last 24 months than it has in the last 50 years. And that rate of change will only accelerate. Capitalizing on this revolution is not only possible, it's expected. But it doesn't have to be expensive, or resource intensive.
Some things to ask yourself and your organizational leaders:
- Do we communicate to, or engage with, our stakeholders?
- Do we develop authentic relationships with our next generations of consumers, clients, partners?
- Are we prepared for the social media revolution and what it means for our brand?
- Does our marketing plan address these issues? (Do we have one?)
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