Old media is having trouble competing. Radio, TV, and newspaper are all struggling to meet ad revenue targets. Interactive digital and social media is killing them. (If this is a surprise to you, duck.) If you're still bent on interrupting your customers in an effort to get your message out, you'd better bring the special remarkable sauce...like a vat of it.
The agency responsible for the creative below nailed it. This billboard is worth talking about. Why?
- You've never seen one like this before;
- They weren't afraid to fail;
- They weren't afraid to be controversial;
- They nailed the emotional impact;
- They took a risk.
Bottom line: If you're going to advertise traditionally, you'll need to be more creative than ever. 'Cause spilled milk just ain't worth cryin' over anymore.
(@danpink, with thanks, for always giving your readers something remarkable to talk about.)