As communicators (and possibly as a culture in general) we may be losing sight of the absolute beauty and immense impact of the spoken word.  

But who can blame us?  

We've traditionally spent our time writing for print. Then came web writing and with it, scanning culture and the three second rule.  And now, 140 characters.

Don't get us wrong, we love the brevity of broadcast culture. (And this from two university grads who almost flunked college grammar because of verbosity.)  But still ... shouldn't we be concerned about the apparent absence in mainstream culture of one of our earliest forms of communication?

Thanks to some culturally enlightened buds, we had the opportunity to attend our first poetry slam over the weekend.  We quite literally laughed and cried and had the opportunity to hear a group of truly talented spoken word artists "speak their truth", including featured artist -- and phenomenal Canadian storyteller and musician -- Brendan McLeod.

There is something about hearing someone SPEAK their joy, their pain, their fears, their human experiences -- something important that as a society, we just shouldn't let slip.

Need inspiration for that next video script, executive message, or sales script for toner cartridges?  Get in a room with some slammers and listen.  If you're lucky, one might lead you in a song. 

Any idea how powerful it is to sit in a hot basement pub amidst 100+ strangers and belt out a few lines like:

"All this trouble in the world, let it come, let it come."  (Well you missed that part so listen to it here.)

Ah, perspective.  If we get nothing else from oral culture, this alone is worth preserving and cherishing.