Extra! Extra!

The news is changing.

What it is, how it's delivered, and who produces it (for better or worse) will never be the same.

Prediction: It'll get better.  More participatory.  More engaging.  More (gasp!) subjective?  Opinion and commentary will no longer mean a journalistic taint.  And it will be vetted -- not through the lens of individual editors or news corp. priorities -- but by communities and tribes.

Better, will come with a price that'll have little to do with your pocket book and more about the price of time to access and organize the many feeds. Too much of a good thing can look like chaos, but we're confident someone (Google) will figure out a way to mitigate this.


We're not journalists.  No formal training.  No traditional media bylines.  Nadda.  If you want to keep an evolutionary pulse on where the news business is headed, consume the man.


Regardless of your current or rolling definition of news, a few universal truths are emerging: 

  1. News is becoming far more targeted to your personal interests and needs. Or at least it can be. (If your Twitter feed is full of stuff that doesn't interest you, see your doctor.)
  2. The amplification of local, matters. Big time. Economic pow-wow #AgendaCamp was covered much better by local citizens than it was by local media.  (Ironically, with traditional media journalists adding tons to the organic digital conversation.)

Some think the extinction of Cronkite journalism and its iconic dispassionate approach will erode the sanctity of news.  Others think that entertainers like Jon Stewart are emerging as the social and cultural arbiters of our time. (Question:  Does something cease to be news because it's funny?  Sure, Stewart's news is rife with opinion, but isn't it our job as consumers to choose the bias we're most comfortable with? i.e. not Fox?)

Bottom line:

We think news is about to experience its big bang - morphing from product to myriad of every-evolving, user- generated and propagated processes.

News and commentary aren't becomming blurred.  Commentary is now a form of news.