He loves to say puppies, he loves to look for puppies and if he sees one across the street he stumble-dashes as fast as he can in the general direction repeating, you guessed it, "puppies!" He's a big fan.
Yesterday, we were online watching a Learning Channel segment about dinosaurs. A T-Rex crashed across the screen, ripped its 4-tonne prey in half and feasted on its remains. Before we could hit pause for more PG-rated pastures, he exclaimed, "Puppy!"
It was an honest mistake for this stage in his cognitive development.
Unfortunately, your customers may share a similar perception of your brand in relation to the other dinos.
Some things to consider:
- Build trust first. Consider spending less time on traditional -push- sales techniques. In today's niched-out economy, people will do business with you more if they really trust you. (It doesn't hurt if they like you too.)
- Referable = treating your customers the way you want to be treated. Period.
- Listen. More. You learn the most about what your client needs and wants are by listening to them, not by pitching at them.
It's not enough to say you're the T-Rex. Completing the checklist isn't going to cut it anymore. But authenticity and respect will.
Hey look, a puppy.