When it comes to digital, customers are starting to change their minds, behaviours and passions so significantly, we all have no choice but to change too.
Successful digital strategy is no longer solely about:
- The most complicated work;
- The most expensive buy;
- The most beautiful visual;
- The best story;
- The most viral vid;
It's about a smart use of the technology for your selected audience that:
- Engages them;
- Adds value for them:
- Is timely and relevant for them;
- Is fun for them;
- Helps them discover something new, or helps them reclaim something they've lost.
Set out to give your customers, your partners, your teams, value for the longer term. Something they can hang on to long enough to actually start to care about -- and spread -- your brand.
Their follow, RT and authentic participation with you, is the most valuable social currency there is.