It's easy to get carried away when you're fighting for budget. Usually, the more the other team gets the less you get. Right?
Your relationships will matter most.
If you leave your colleague, your vendor, your team, your partner (in some cases even your competition) with the short end of the stick, how will that affect future collaborations, productivity, creativity, innovation and overall progress?
Sure you've got a short term win. But that doesn't translate into sustainable progress.
In an age of boundless self expression and (as a result) transformational collaborative opportunities, winner doesn't always take all.
The most authentic victory cries of our digital future will be the ones where everyone (at least in part) is a winner.