Facebook and Twitter have changed the paradigm of how elected officials are able to reach constituents. Yet the majority of them (at least municipally) don't seem to be involved.
The evidence in support of using social platforms for constituent engagement seems reasonably convincing:
- The more people you follow and interact with online the more knowledge and understanding you can garner about key issues that matter to them;
- As an elected official you can actually keep a pulse on what people think of you and how you're doing during your tenure;
- Instant and real time engagement with voters from the comfort of your home or office;
- Live feedback during council meetings and on contenious issues from passionate and engaged citizens.
The list literally goes on and on...and it will continure to grow.
So why aren't our elected officals embracing the broadcast culture?
Some claim becasue they want to be able to do something really well or they don't want to do it at all. That's fair, right?
Dive in. Ask questions. Listen. Make mistakes. Get a young advisor. Blog about the issues.
Participation over perfection, everytime.
Let's face it, politicians are marketers. (the good ones anyway)
Times are changing have changed. Public relationships aren't back room or in the public gallery anymore. Citizens expect more.
The ability to survive without engaging meaningfully online is coming to an end.
What do you think? Should our politicians put more effort into social media platforms and meaningful online discourse?