Last week we were talking about brands and how they get abused.
This week, we're celebrating the recognition of good design...including our own sagecomm logo.
But we didn't design it.
That's right. We hired another awesome professional to translate our brand essence into a logo design.
Because when you're emotionally connected to something, it's hard to see the forest for the trees.
Because collaboration between like-minds usually yields powerful stuff.
Because even when you have the subject matter expertise, it's okay to ask for help to get the best possible result. (Or, just because you can, doesn't always mean you should.)
We're proud of the collaboration and of the result, and to have had this result recognized by other professionals.
(Thanks Jas. We're proud to be a part of your bad ass collection.)