On taking an hour to change the world

What if you gave $100 and it became $30,000...in an hour...for a charity chosen at random, but democratically and with much heart, together, with a group of your peers?

This is the philosophy (more or less) behind the 100 Women Who Care movement, brought to our neck of the woods for the first time this week.

A few hundred women (um yes, that's more than the average city...holla) + dozens of nominated charities + three speakers + one simple communal vote.

That's a beautiful thing.

Why?

  • Because it's true viral marketing, without a "viral marketing strategy".
  • Because it speaks to its audience. Clearly and with so much relevance.
  • Because it's innovative, worth talking about and sharing.
  • Because it's easy and ease is not to be underestimated in a world where we think we can't find time for anything.

Ready to start something new? It's a basic formula (and time tested, many decades before the days of the social web):

  1. KNOW YOUR AUDIENCE.
  2. SPEAK TO THEM.
  3. KEEP IT SIMPLE.
  4. MAKE IT REMARKABLE.
  5. BELIEVE.

And all good things will be yours. Oh, those insightful Swedes...

[Kudos Twee and Susan, and thank you.]