We've been thinking (and talking and researching) a lot lately about mobile apps and their power for our clients and their communities.
With 82% of mobile media consumption today happening via apps, it's a tough trend to ignore.
There's plenty to consider and lots to read and to listen to on this topic these days. Tons of facts, even more opinions.
This week, one of our favourite local companies, and a global leader in their own industry, made their foray into the space and we had the pleasure of jamming with them on this topic.
One of our favourite pieces of the chat was this:
You have to create an optimal experience. It's not about using decade-old technology and trying to jam it into a phone.
That's for sure. Hear more here.