The bad news.
Facts have been forsaken;
Democracy is being tested;
It's the toughest time to be a journalist in the history of news;
The disrespect of women does not appear to be incidental;
A dramatic increase in domestic surveillance seems inevitable (if that's even possible);
And the baseless vilification of other humans goes on.
And on. And on.
Oh, and apparently, a trial balloon for a coup d’état against the United States has been deployed:
But in the midst of this terrifying modern melee, reacting emotionally just isn't a strong strategy.
Make it plain.
The president isn't stupid. Though we take comfort in seeing him that way.
His team put together a truly remarkable (though not entirely original) position. And they put it on hats.
To beat a message that resonated so clearly and effectively for 62 million voters, you need an equally potent counter message. This does not yet exist (and was a major reason why Hillary fell short).
The good news
The most exciting new movements are made up of citizens organizing to protect those who will be victimized by Trump's policies.
The Trump disaster is restoring a culture of protest, activism and empowerment which is really effective when it is galvanized the right way, and has been lacking for a long time globally. The fact that recent movements and protests happened organically and are citizen-driven is one of the most hopeful things to come out of the American election.
But as one of our fave CEO's always reminds us - hope is not a strategy. And shining a light on "truth" apparently isn't enough either:
So how do we restore morale?
Right this minute, more people are paying attention and more people are taking seriously the things we've taken for granted for too long.
That said, the most clear and present danger is resistance fatigue. So the question strategists need to be asking now is: how do we grow the ranks of the original marches into a movement?
Because marches alone are rarely successful in convincing anyone else of anything unless there's a serious, simple, understandable and shareable story to go with them.
A clear set of demands. A clear message of desired outcomes. Clear next steps.
Democracy, decency and equality need our attention now more than ever. Without it, our home and native land could be 992 days away from the same fate.
But it doesn't have to be that way.
And it all starts with a clear and potent position.