The stoic marketer spends their time listening to the universe.
They know there are some things they can control and some things they can't. They know that focusing on the things they can’t control creates fear and anxiety.
The stoic marketer knows they can control their goals and their values. They spend their time there. They know that living to endlessly level up their online status and material goods is like a thirsty wanderer chasing a mirage of water through the desert - empty and ultimately unsatisfying.
They can’t control what team their rival assembles. They can’t control how hard their rival works or how much they spend. They can’t control how hard their rival researches, prepares, and plans.
They can control the strategy they set. They can control how much they learn, connect, and practice their craft. They can control the relationships they develop with the clients and communities they serve.
The stoic marketer:
The stoic marketer spends their time listening to the universe because they know that better understanding the people and positions around them is the best way to achieve the goals their clients value most.
And that it’s a reasonable way to contribute to a world that doesn’t always make sense for everyone.
The world needs more stoic marketers.