You might not feed it to your kids, but marketers across the globe force it on potential customers daily.

Since the inception of digital delivery, unsolicited interruption has run rampant in electronic culture.  Today, spam accounts for 94% of all email sent.

Thanks to the advent of global search around 1999 the environment for marketers has changed, dramatically.  Customers are now empowered to search out product content, and the advertising and  marketing associated with it.  Further, when it's remarkable marketing, customers help spread it.

Today, we have insanely popular social applications which provide a new opportunity to tell our stories. 

Some things to consider:

  • Spamming Facebook users will build as much goodwill as lobbying against free speech.
  • Earn the right to speak. Gaining the respect of an online community takes time and effort, behave like one of the group with valued contributions not like a dictator with a megaphone.
  • It's about the customer coming to you by choice, not you going to them when you feel the urge to interrupt.

It's okay if you feel overwhelmed by the Twittersphere, or the effect the metaverse will have on your business.  Things are evolving quickly and chances are, your competition is bewildered too.  But they won't be for long...

Observe. Respect. Start conversations, not one-way communications.  The only time spam is a good thing is during a recession.

Question to readers:  Can your facebook status update be spam?


Reader suggested resource (thanks Quentin)