Who controls the flow of breaking news?
We're certainly gathering around traditional news mediums much less than we used to. The recent death of a King, further underscores the inevitable demise of old news monopolies. But why?
- They're not first anymore.
- You'd rather talk about, interact with and share the news than listen passively to someone report it.
TMZ reported MJ's death an hour before the Los Angeles Times. Twitter reported more than double its update frequency and Facebook reported triple the amount of user activity with users sharing and commenting on old pictures, audio and video footage, all before major network news stations could get their acts together (read: compile B-roll and investigate five facts to repeat over and over).
So what do cable news networks have to offer if they're slower and less interactive? Quality? Not necessarily...
The new-media revolution is providing new tools to supplement the art of reporting and producing news in a way that actually creates the best possible product -- more timely, with greater context and perspectives, and an infinite number of ways to share, second by second.
How does your organization share its news? Are you inviting employee and customer participation or stuck in a one-way channel?
What will they be saying about you in the Twittersphere when you're compiling your B-roll?