Jeff's role as co-founder and senior strategist at sagecomm combines his expertise in marketing and public relations with his passion for all things digital.
Jeff is the Co-Founder and Senior Strategist at sagecomm, a London-based strategic marketing firm specializing in brand, product and cause positioning for brands across North America.
Jeff has 16 years of progressive experience in marketing-communications in both public and private environments, including education, technology, healthcare, banking, non-profit, and government sectors.
Jeff is the former Senior Manager, Marketing, at Fanshawe College, responsible for the College's marketing, communications and recruitment portfolios, including the College’s collaborative marketing strategy. His related expertise includes strategic marketing, positioning, digital media, corporate and organizational communications and public relations.
He joined Fanshawe College from the role of Director, Business Development, at London-based Makin’ Headlines Ltd – a full service public relations consultancy – and its sister company, mh NewMedia – a digital media and e-training firm.
Jeff has been a member of Fanshawe's part-time faculty, teaching communications and technology courses in Fanshawe’s Department of Continuing Education, including Communications for Managers in the Ontario Management Development Program, and in its full-time Corporate Communications and Public Relations post-graduate program.
Jeff loves to push limits, ask provoking questions and encourages us all to see things through different lenses. His secret sauce is his deep passion for causes and community. He also writes stunning ad copy, has a healthy disdain for the status quo and a penchant for justice.
Jeff holds a BA in Political Science from Western University, a post-graduate certificate in Corporate Communication and Public Relations from Fanshawe College, and a Master of Social/Digital Media from Birmingham City University. He has also completed the Ivey School of Business Executive Leadership Program.
In 2013, Jeff was honoured as one of London's Top 20 Under 40. He is a member of the board of directors for United Way of London & Middlesex and the Museum London Foundation and a past board member and founder of the Emerging Leaders London Community Network.
Additionally, the sagecomm team donates both financially, and with time and expertise, to many local and regional charities each year, including Junior Achievement of London and District, Pillar Nonprofit Network, YMCA of Western Ontario, Museum London, St. Joseph's Hospice London and Youth Opportunities Unlimited.
Jeff is also an outdoor enthusiast and finds great comfort and spirituality in the natural world around him, in particular in the beauties of Northern Ontario, where he grew up.
Jeff and his partner Lindsay, are proud parents to 9 year old Cooper and 6 year old Molly.