Algonquin College

Opening Entrepreneurial Thinking to Indigenous Values

The Situation

Transforming entrepreneurship with Indigenous values, histories and ways of knowing is leadership at its best. When a trusted postsecondary education partner took on the challenge of bringing these spaces together in this way for the first time in Canadian history, a potent position and campaign was required to drive education, understanding and action for this groundbreaking Global Conference on Indigenizing Entrepreneurship (GCIE).

The Solution

To support this innovative leadership event, an integrated marketing plan, including ongoing consulting support, was developed for the GCIE conference. A strong visual identity was built to complement Algonquin College’s existing brand which was translated into a compelling website to support sponsorship, information gathering, and conference registration. A detailed content marketing plan gave the event an authentic voice and connected it with the target audience through key channels. Public relations support and day-to-day conference operations collateral ensured this important event connected to every attendee with insight and meaning.

Delivered Services

  • Creative Direction
  • Copywriting
  • Content Marketing
  • Public & Media Relations
  • Print Material Development
A variety of digital screens showcasing the GCIE website

An engaging and responsive conference landing page attracted and provided essential conference information to conference delegates.

Conference schedule/information package for conference attendees
A collection of print materials for the conference

Compelling ads and promotional materials, both print and digital were part of the marketing mix that helped attracted conference delegates from around the world. 

Conference sponsorship package spread

Do Work That Matters

Art is hard. Writing is hard. Selling is hard. Making a difference is hard. But we show up everyday and work our butts off cause that’s the way we like it.

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