Exploring what really moves people and brands forward, our Matter More Newsletter is where we dig into what matters to people and the brands trying to reach them. Here you’ll find our takes on culture, strategy, and the human side of marketing, all with an eye toward making brands more meaningful.
Change rarely feels clean or confident, whether in leadership, organizations, or personal growth. This piece explores what a four-year-old heading into kindergarten can teach us about courage, emotional honesty, psychological safety, and leading through uncertainty. For leaders navigating transformation, culture shifts, or organizational change, it’s a reminder that people don’t need perfection to move forward — they need enough trust, welcome, and support to take the next step.
When economic pressure rises, organizations often default to cutting costs across the board. But reducing brand visibility, messaging, and communications can quietly erode future demand. This piece explores how to make smarter strategic decisions—protecting what drives trust, relevance, and growth while eliminating what doesn’t.