Exploring what really moves people and brands forward, our Matter More Newsletter is where we dig into what matters to people and the brands trying to reach them. Here you’ll find our takes on culture, strategy, and the human side of marketing, all with an eye toward making brands more meaningful.
A successful marketing campaign can make the next decision feel obvious: do it again. But results don’t always tell you whether the strategy itself was sound. Market shifts, competitors, timing and outside forces can all influence performance. This post looks at how marketing teams can separate good outcomes from good decision-making — and why doing so matters for stronger strategy, research and organizational learning.
Organizational change doesn’t happen the moment a new strategy, leader or brand is announced. Real transformation requires helping people leave behind what was, navigate the uncertainty in between and begin to belong to what comes next. Here’s why effective change management is less about launching the future and more about helping people cross into it.
AI is still one of the few issues that hasn't become neatly divided along political lines—but that window may not stay open for long. This article explores how public issues become identity markers, why AI remains an unusual exception, and what leaders, communicators, and brands should consider before today's open conversation becomes tomorrow's entrenched debate.
We tend to celebrate resilience as something forged through hardship alone. But what if our greatest strength comes from something else? This article explores why joy, connection, purpose, and trust deserve far more credit than suffering—and what that means for leadership, organizational culture, and living a meaningful life.