Exploring what really moves people and brands forward, our Matter More Newsletter is where we dig into what matters to people and the brands trying to reach them. Here you’ll find our takes on culture, strategy, and the human side of marketing, all with an eye toward making brands more meaningful.
We tend to celebrate resilience as something forged through hardship alone. But what if our greatest strength comes from something else? This article explores why joy, connection, purpose, and trust deserve far more credit than suffering—and what that means for leadership, organizational culture, and living a meaningful life.
We live in a world where opinions are formed in seconds and reputations are built or destroyed by fragments of information. This article explores the risks of judging people, brands, ideas, and issues based on partial context—and why curiosity, nuance, and the willingness to reconsider are increasingly valuable skills in leadership, communications, marketing, and everyday decision-making.
Brands often spend too much time explaining what they do and not enough time helping people understand why it matters. This article explores emotional alignment—the connection between a customer's current reality and the future state they hope to reach—and why it's one of the most important foundations of effective brand positioning, messaging, marketing, and communications.
As artificial intelligence reshapes work, leadership, marketing, and communication, many of the skills we once associated with being “smart” are becoming automated. This piece explores the growing value of emotional intelligence, discernment, empathy, and human judgment in a world increasingly optimized by machines — and why the future may belong to people who know how to understand, connect with, and care for others.