Southwest Ontario Aboriginal Health Access Center
The Southwest Ontario Aboriginal Health Access Centre (SOAHAC) is one of 10 Aboriginal Health Access Centres (AHACs) in the province. SOAHAC serves more than 35,000 Indigenous (First Nation, Métis, Inuit) people and their families, living on and off-reserve, in rural and urban areas, with primary health care and traditional healing services to help address the significant disparities and inequities faced by Indigenous peoples within the healthcare system. With services that range from physical and mental healthcare, to dentistry and midwifery, for London, Windsor and Owen Sound as well as surrounding First Nation communities, SOAHAC has a huge complexity of important messages to deliver. When searching for a new partner to collaborate with on all of their marketing-communications needs - everything from community-level health promotion to stakeholder and government relations - they choose sagecomm.
To date, in our ongoing relationship, SOAHAC and sagecomm have collaborated on a range of important projects, including stakeholder relations in support of service expansion; a Southwest Ontario-wide COVID-19 vaccination campaign; and marketing campaign to support a new dental clinic site. To support the vaccination campaign, sagecomm quickly worked with community partners to develop messaging and imagery that would resonate with Indigenous people in the region. We created a series of posters and flyers to be distributed to Indigenous communities, developed content for social media for community partners to share, and produced radio ads to create awareness of vaccine availability. We also created materials in support of SOAHAC’s culturally aware vaccination spaces to welcome Indigenous people and make them feel more comfortable at the vaccine sites. Finally, we worked with local media to raise awareness of this important effort so that more people would sign up for their vaccination.