Beechwood Real Estate Advisory

Building a Boutique Real Estate Brand

The Situation

With the launch of their new hotel real estate company, the Beechwood Real Estate Advisory team needed a sophisticated brand, website and materials that communicated their unique value to potential clients - and needed them quickly to capitalize on emerging market opportunities. Beechwood aimed to connect their experience and knowledge, as well as their trusted relationships, to target audiences, wrapped in the warmth, approachability and discretion that is at the heart of every client experience.

The Solution

A rapid discovery process kicked off the collaboration process and led to brand positioning, key messages and copy development. All of this informed the creative process, leading to a modern brand that stands out and compels in a sophisticated and discerning market. With a compelling brand in place, a website was developed that connects visitors to the Beechwood brand promise (including unique approach and key services) with the aim to drive understanding and action. Finally, branded assets, including business cards, were delivered to support the rapid ramp-up of this exciting new endeavour.

Delivered Services

  • Research & Discovery
  • Positioning & Key Message Development
  • Copywriting
  • Brand Development
  • Website Design
  • Website Development
  • Asset Development
  • Material Development
Beechwood logo variations
Beechwood brand guidelines
Beechwood website
Beechwood business card designs
Beechwood brand elements

Do Work That Matters

Art is hard. Writing is hard. Selling is hard. Making a difference is hard. But we show up everyday and work our butts off cause that’s the way we like it.

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