Food Safety Alliance
Food Safety Alliance (FSA) helps keep the meat, poultry, cannabis, and beverage industries clean and safe by providing consulting and top quality products and application systems to Federally-inspected meat plants, craft breweries, growers, and some of the largest food processing companies in North America. Their work is critical to the safety of the food supply chain, and brand trust and credibility is part of this important effort, in particular because of FSA’s culture of continuous innovation and product development. The organization needed to reimagine its brand to present an image to the world that is befitting of its rich history and deep expertise in the food safety industry, as well as the modern nature of the organization and its positive impact on the health and safety of Canadian consumers.
Following a nimble discovery process to understand the sector and the needs and motivations of FSA customers, sagecomm iterated on creative concepts for the master FSA brand, as well as naming conventions and sub-brands for important products heading rapidly to market. The result was a new, fresh and modern identity system and a reimagined colour palette that signify FSA’s contemporary approach and deep expertise in the industry, as well as represent the various important component parts they manage to strengthen the food safety for clients and their consumers. As FSA continues to grow and strengthen its position as an industry expert, they will be well positioned to connect with current and potential customers as a food safety partner for the modern age.