RBC Place London

Rebranding a trusted regional destination

The Situation

As a result of a 10-year naming partnership with Royal Bank of Canada, including a new name and logotype, RBC Place London (formerly London Convention Centre) needed a reimagined brand system that both honoured the visual foundations of its naming partner - Canada’s largest bank - and allowed for remarkable and consistent promotion of its refreshed brand promise, across all potentials channels, including in-facility, online and out-of-home applications.

The Solution

An expanded colour palette, complementary secondary typography, and a striking black and white image library are the anchors of a new identity system that gives life to RBCPL’s refreshed brand position - helping decision makers and influencers understand the differentiating value proposition of the facility, which goes well beyond modern conference and event spaces. Creative, flexible, and highly visually engaging, the system includes a diversity of applications - from social media and website to traditional advertising and facility signage - delivered via an easy-to-use brand playbook.

Delivered Services

  • Brand Development
  • Campaign Plan Development and Implementation
  • Content Marketing
  • Copywriting
  • Creative Development
  • Design
  • Digital Execution
  • Marketing Material Development

sagecomm has been our trusted marketing-communications agency for years. When we needed strategic marketing and communications support for one of the largest and most important initiatives in our organization’s history, they were our first call and they exceeded expectations.

Lori Da Silva, CEO & General Manager RBC Place London

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