Grid of wallet cards that read: "Light, hope and help in the most difficult of situations" and "Safety Network Durham helps make the first step easier."
Safety Network Durham

Rebranding a trusted resource hub in Durham Region

Safety Network Durham is a trusted resource hub in Durham Region that employs an innovative model of service to best serve people experiencing gender-based violence. Their mission is critical, but it was limited by a previous brand identity and name that didn’t fully represent the care, empathy and understanding that the service brings to its clients.

Following a research and stakeholder engagement process, sagecomm created a fresh and relevant new brand position, brand identity, and key communications tools to help the reinvigorated brand connect with their community.

sagecomm worked through a comprehensive process to help the DRIVEN team find a new name that conveyed the power of their care model and its inherent connection. This was built out to include a new narrative position to explain the organization’s work and impact, and accompanied by the development of a beautiful, cohesive new brand which was then implemented across, print, web, and social.

The brand itself was inspired by the hope and healing that Safety Network Durham provides to individuals experiencing abuse or violence. The abstracted tulip shape signifies each woman’s unique journey, coming to a singular base point where they can receive care and help. The palette uses the color purple as its base, supported by choral and blush tones to evoke warmth, calm and peace.

An engaging website was identified as a key communication tool to ensure clients and partners could receive important safety information in a timely manner. The new site prioritized the safety of clients and made it easier to find key resources.

As part of a comprehensive marketing communications strategy to launch the new brand and help Safety Network Durham connect with clients, partners and community, sagecomm developed a multi-channel digital strategy that resulted in over 10,000 engagements with below-average cost per click throughout the campaign.

Services Delivered

Naming
Key Message Development
Brand Identity
Packaging Design

Sector

Nonprofit

Featured work samples

Safety Network Durham logo in three different layouts on coloured backgrounds.
Collage of a purple colour swatch, a polaroid picture of a woman, and a square card with purple text that reads: "Help starts with just one confidential conversation with a caring community coordinator"
You managed this [process] with so much patience and grace, and so much expertise and look at the results...you have us won over!
– Client Quote
Photo grid of 3 different images: Safety Network Durham's instagram feed displayed on a phone, graphic of a woman with text overlay: we empower women, text graphic: Creating light, hope and help in the most challenging situations. That's what we do.

A multi-channel digital strategy resulted in over 10,000 engagements with below-average cost per click throughout the campaign.

Poster reading: Light hope and help. Where abused women feel heard, find hope and get help. It all starts with just one confidential conversation. Safety Network Durham. Learn more by visiting safetynetworkdurham.ca or call 1-977-723-3905
Safety Network Durham website on a macbook.

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An engaging website was identified as a key communication tool to ensure clients and partners could receive important safety information in a timely manner. The new site prioritizes the safety of clients and makes it easier to find key resources.

Instagram story graphics on 3 phone screens. 1: Non-binary person. Text overlay: Find hope. 2: Purple graphic with a small flower icon. Text overlay: A safe place to find fast effective support from gender-based violence and abuse. 3: Arms wrapped around the waist of a woman. Text overlay: safer, together.