sagecomm led a comprehensive and collaborative approach to help The Beach Hangar team build a brand that captured what this new facility means—for the sport of volleyball, for the team behind it, and for the broader community it’s designed to serve.

It all began with a discovery process that brought together voices from the local volleyball community to uncover what they truly wanted in a year-round destination like The Beach Hangar. These insights became the foundation for a compelling brand narrative that brought the facility’s vision and promise to life.

To firmly establish The Beach Hangar as the premier indoor volleyball destination in Southwestern Ontario, sagecomm also executed a targeted PR and media relations strategy. By crafting and sharing stories that highlighted the facility’s unique offering, community impact, and vision, the campaign generated widespread attention—resulting in tens of thousands of dollars in earned media value and high-profile coverage across the region.

Following the successful launch and initial media momentum, efforts shifted toward building long-term community buy-in and deepening engagement. sagecomm supported The Beach Hangar in growing and nurturing its digital presence—expanding social media channels with consistent, high-energy content that showcased the unique facility, the promised experience and the passionate people behind it.

A targeted digital advertising campaign was launched to drive awareness and capture interest, successfully growing an email database of potential customers/players. These contacts were then engaged through a regular/consistent newsletter with targeted information and first-to-know opportunities. A dedicated website was also created to serve as the digital front door for The Beach Hangar, helping to convert interest into action and keeping the community informed, engaged, and excited.

When the first players hit the sand in early 2025, The Beach Hangar was ready for a stellar player and spectator experience. The facility had been brought to life not only with energy and community, but with a thoughtful and cohesive brand presence throughout. sagecomm developed a full suite of wayfinding materials and branded swag—designed to bring the visual identity into the physical space and create a welcoming, exciting experience for every visitor. From the front doors to the nets, the brand was everywhere, helping to create a space that felt vibrant, intentional, and unmistakably The Beach Hangar.

And the momentum hasn’t stopped. In its first four months, The Beach Hangar has welcomed over 2000 weekly league players , hosted 3 sold out tournaments, organized 2 youth clinics featuring beach volleyball olympians, hired 12 local coaches and hosts,  12 earned media pieces, and generated more than 1.4 million digital ad impressions—solidifying its position as a thriving destination for sport, community, and connection in Southwestern Ontario.