An Elevated Brand & Strategy For a Market Disrupter in Workplace Construction
Verto360 is a construction partner of developers, architects, construction project teams, and capital asset managers that designs and builds modern, prefabricated interior spaces for corporate offices, health care environments, retail stores, government buildings and higher education spaces. Combining cutting-edge visualization software with a prefabricated construction approach, Verto helps clients build faster, smarter, and more sustainably. Verto is also a market disrupter. Highly relevant to the post-COVID landscape of changing workplace needs, this team of experts is helping revolutionize the construction experience and challenge the status quo in building.
To break through the noise and make sales in a competitive and traditional marketplace, Verto needed a new brand identity and marketing strategy that could clearly communicate its value and drive new business by appealing to a diverse set of national customers and partners. That’s where sagecomm came in.
A long-term retainer relationship has resulted in a comprehensive brand strategy, marketing plan and a suite of tools that have yielded significant engagement results, including over 1.2 million brand impressions, thousands of high-intent engagements, and more than 11,000 visits to key campaign landing pages.
The work began with deep discovery to understand Verto’s business model, audiences, and competitive landscape, and led to a full brand refresh — redefining Verto’s positioning, voice, and visual identity to better reflect their value proposition and their truly modern and transformative approach.
The new visual brand for Verto360 is inspired by the flexibility and versatility of their work and the spaces they help you bring to life through collaborative partnership and consultation. The linear green element is representative of the physical spaces they help shape (mirroring a floor plan). The opening where their wordmark sits, speaks to Verto being invited into your space, and your project. The “rt” of Verto connect, further visually reflecting the partnership between their clients and their team. No two spaces they create are exactly the same, and so the orientation of the Verto logo also has multiple variations to further speak to the versatility and transformation of the different spaces they consult on. The palette of the brand consists of a grounded, dark forest green which supports the visual contrast of the more vibrant blue, orange and green tones of the supporting palette. The colours of the brand speak to technology, trust and sustainability - all elements of partnering with Verto.
Using the refreshed brand assets, including custom photography, icons and graphics, we worked to create a suite of collateral, including a revamped website, leave behind pieces for meetings, pitch presentations, custom stationery suites and more. We also began strategically mobilizing this new brand identity via monthly newsletters and organic social media engagement, building up to multi-channel paid advertising campaigns.
The newsletter yielded over 32,000 impressions, more than 450 engagements, and over 130 engaged subscribers in its first 60 days alone.
Our continued goal together was to build awareness of Verto, educate audiences about the benefits they can offer, and ultimately drive even more new business for this forward-thinking company.
Services Delivered
- Positioning & Key Message Development
- Brand Development / Visual Identity
- Content Development & Copywriting
- Website Design & Development
- Newsletter Design & Development
- Material Design
- Campaign Development & Implementation
- Earned Media Coordination
Sector
Featured work samples
Working with sagecomm has been GREAT!! Their professionalism and the way they operate as a cohesive, unified team is something to aspire to. It doesn’t matter who you’re dealing with everyone is in the loop, aligned, and focused. You can feel the care and intention in every interaction.
What’s really opened my eyes is just how much strategic work it takes to build something that truly lasts. Like most companies, we came in wanting fast results. A new website, more leads, progress now. But sagecomm showed us that lasting success starts with strong foundations. They’ve helped us think long-term, stay true to our vision, and get the fundamentals right. They’re the best kept secret in Southwestern Ontario and working with them continues to be a wonderful experience.
