A transformative global venture capital firm with roots in Canada and Silicon Valley, Raiven Capital is focused on leveraging the power of the Canadian innovation ecosystem. As they began to take critical next steps in their evolution, Raiven wanted to turbo charge their connections with investors and founders and engaged sagecomm in this important effort. The opportunity to strengthen Raiven included foundational brand positioning and the infusion of that positioning across channels and tools through a modernized brand system, updated website, refreshed materials and approaches.
To best understand how to create compelling connections, a deep discovery process was designed to uncover the needs and motivations of Raiven’s target audiences. Then, in collaboration with Raiven Capital leadership, positioning and key messages were developed along with a distinct brand that sets Raiven apart from competitors in a noisy and competitive marketplace. The new, modern brand system was both minimalist and bold while maintaining a human and progressive tone inherent in the philosophies and approach of Raiven founders. The new look and feel was then translated into critical business tools including a pitch deck and across assets including branded print and digital suites. The brand was then rolled out to Raiven’s international team and stakeholders through a comprehensive launch plan.