Travel By Pixie Dust
With a name, a business plan and a dream, Travel by Pixie Dust wanted to launch their new business with a sophisticated brand, website and marketing materials that would connect with audiences considering a trip to Disney. In a saturated market of travel agents, specialists and trip booking websites, Travel by Pixie Dust wanted to elevate and differentiate from their competitors and communicate the value and impact of working with their team. With the core of the business focused on customized trip planning for Disney experiences, it was important for the brand and materials to articulate the magic of that iconic brand while being unique and modern in the approach.
sagecomm completed a market and competitor scan and a survey of individuals in the target market to deeply understand motivations, barriers and gaps surrounding both Disney vacations and travel specialists. Based on this deep understanding of customer needs and desires, a core position was developed followed by a striking yet playful visual identity and brand system - including a suite of assets and tools to support in the launch of Travel by Pixie Dust to potential customers. The website and its narrative were developed to speak clearly to users, demystifying the world of Disney Travel Specialists and leaning into the ease and value of working with Travel by Pixie Dust. The outcome is a playful, clean and modern website and supporting marketing materials that allow the team to build awareness of their services, generate understanding of their value and book magical adventures for families and friends looking for the trip of a lifetime.
It has been an absolute pleasure working sagecomm. To have such a great group of people all with different talents working together to make our dream become a reality has been nothing short of magical. What you have created has been better than we could have hoped, we absolutely love it! When I think back to the idea of starting this business it seemed so overwhelming but sagecomm made it so easy. To know all of you are working hard for us has been such an awesome experience. sagecomm has allowed us to dare!