Downtown Yonge

Developing Strategy for Canada’s Iconic Main Street

The Situation

The largest Business Improvement Area in Canada is located at the epicentre of culture, commerce, and community on Yonge Street in Downtown Toronto. In their quest to continue their important work as leaders building a vibrant, inclusive, and innovative neighbourhood, the Downtown Yonge BIA (DYBIA) required a new Strategic Plan, to be developed in collaboration with a very diverse group of stakeholders from Cadillac Fairview and Ryerson University to property developers and established small businesses. This Strategic Plan needed to set the vision and direction of the organization for the long term while also providing clear, achievable strategies and objectives for the staff team to immediately operationalize. The plan also needed to be accessible and digestible in both language and visual style to encourage engagement from community partners once implementation began.

The Solution

To build the best plan possible for the DYBIA, an extensive research and engagement process was developed and implemented. This comprehensive community conversation generated important insights that validated, challenged, and provided new perspectives on the neighbourhood’s future, and the role of the organization in achieving important and ambitious goals. A thoughtful series of engagements with the leadership of the organization, including the Board of Directors, led to the development of a robust Strategic Plan that is ambitious, leadership-oriented but also realistic, and ultimately, was widely supported by stakeholders in business, government and education. Once approved, the plan was translated into a final creative showpiece that is both professional and impressive, befitting of the importance the neighbourhood plays in the city of Toronto, the province, and the country.

Delivered Services

  • Market Research & Discovery
  • Brand Positioning & Strategy
  • Stakeholder Engagement and Management
  • Strategy and Narrative Development
  • Design
Living Yonge Strategic Plan front cover
Excerpted pages from the Living Yonge report
Living Yonge Strategic Plan summary
Bridging Iconic Past and Bright Future

Living Yonge is as much as way of life as it is a strategic plan. 

The strategy bridges Downtown Yonge's storied past and cherished history, with a bold vision for its future, detailing four strategic priorities in a dynamic, engaging format, designed to build ownership for the plan amongst Yonge's diverse stakeholder groups.

I was very impressed with the facilitation and expertise that Sagecomm brought to our Strategic Planning exercise from the beginning to the final product. They are collaborative, thoughtful, and considerate and felt like members of our team through the entire process.

Mark Garner, CEO and Executive Director, Downtown Yonge BIA

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