Growing Awareness of Fermented Goodness and Gut Health

The Situation

Booch Organic Kombucha is an Ontario-based craft brewery specializing in traditional healing kombucha with a new age twist. Grown with love in London, Ontario the product has realized steady growth over the past few years. In addition to the goal of becoming the kombucha of choice in London and gaining greater market share in Southwestern Ontario, Booch has been experimenting with new products in the fermented beverages and foods category, and coming up with novel new ways to deliver their gut health goodness. Booch needed a partner to help produce a variety of tactical sales materials and activation tools, while developing a strategy to meet business goals, and they chose sagecomm for both.

The Solution

In addition to conducting market research and developing consumer personas to support their growth strategy, sagecomm works with Booch on a wide variety of deliverables. Those deliverables included refreshed product labels and sell sheets to enable launches in new markets and new languages, the launch of a related product - Moonbrew by Booch - and the wrapping of a new delivery van, complete with taps to enable summer sampling at festivals and in nearby beach towns. The result of this ongoing work is increased awareness and education, while continuing to build strategies to boost the brand amongst new consumers and in larger geographic markets.

Delivered Services

  • Market Research
  • Stakeholder Facilitation
  • Positioning & Key Message Development
  • Marketing Material Development
  • Creative Direction & Implementation
Black van with white Booch logo
Three view of black van with white Booch logo
kombucha product sheet
hand written note
Moonbrew by Booch product sheets
moon brew by booch JUN product sheet
small tri-fold sign

Do Work That Matters

Art is hard. Writing is hard. Selling is hard. Making a difference is hard. But we show up everyday and work our butts off cause that’s the way we like it.
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