Booch Organic Kombucha is an Ontario-based craft brewery specializing in traditional healing kombucha with a new age twist. Grown with love in London, Ontario the product has realized steady growth over the past few years. In addition to the goal of becoming the kombucha of choice in London and gaining greater market share in Southwestern Ontario, Booch has been experimenting with new products in the fermented beverages and foods category, and coming up with novel new ways to deliver their gut health goodness. Booch needed a partner to help produce a variety of tactical sales materials and activation tools, while developing a strategy to meet business goals, and they chose sagecomm for both.
In addition to conducting market research and developing consumer personas to support their growth strategy, sagecomm works with Booch on a wide variety of deliverables. Those deliverables included refreshed product labels and sell sheets to enable launches in new markets and new languages, the launch of a related product - Moonbrew by Booch - and the wrapping of a new delivery van, complete with taps to enable summer sampling at festivals and in nearby beach towns. The result of this ongoing work is increased awareness and education, while continuing to build strategies to boost the brand amongst new consumers and in larger geographic markets.