USC - Western University
After an unexpected government decision made many university student fees optional in Ontario, the University Students’ Council (USC) at Western University needed to connect with students to raise awareness of the changes and tell the story of the impact. A campaign was needed rapidly to reach students both before they left campus for the summer and leading into the fall with the goal to reduce the impact of these changes on student life.
The project started with rapid research and discovery, along with the development of positioning and key messages to ensure the campaign connected with students and built on the student experiences they know and love. A powerful video was developed as the anchor of the campaign to energize the student audience. That was accompanied by a website lander, social media messaging and information at student events to drive the message home. The result was a campaign that grabbed the attention of students - local/national media - and started a much-needed conversation about the importance of collective support for the student experience.
This was an incredibly complicated campaign on a very tight timeline. The story we told and the campaign we created hit the mark in every way. sagecomm was a pleasure to work with and was a trusted partner during a challenging time for the USC.