StreetCity Realty

Helping Real Estate Agents Get Better at What They Do

The Situation

StreetCity is the creation of two influential and well-respected real estate agents with a deep history in London real estate. With a successful flagship London/St. Thomas brokerage the opportunity was to recruit additional real estate agents to the team. StreetCity is all about people, not numbers, so central to positioning opportunity was to find a way to create a personal connection with potential candidates.

The Solution

StreetCity’s high touch, education-based philosophy was the foundation for positioning them as a place where agents get better at what they do. With this in mind, based on a rapid research and discovery process, a campaign position, audience personas and targeted messaging was developed. Key to the messaging was a pivot from the traditional ‘face on a bus bench approach’ common in real estate advertising. Messaging included statement-driven, testimonial-style language that established a genuine and compelling human voice. New photography and design refreshed the existing StreetCity brand while staying faithful to its essence. An integrated campaign including digital, outdoor, print and public relations drove prospective agents to a landing page built with one outcome in mind: lead generation that culminated in a personal conversation between the prospect and the StreetCity team.

Delivered Services

  • Market Research & Discovery
  • Brand Positioning & Strategy
  • Photography
  • Creative Direction
  • Copywriting
  • Web Design & Development
  • Public & Media Relations
  • Marketing Planning & Implementation
StreetCity campaign landing page on multiple screen sizes
StreetCity ad featuring Mary Johnson and Costa Poulopoulos

Working with the sagecomm team helped us establish a truly differentiated market position and value proposition for realtor recruitment. We’re not a traditional brokerage, and with sagecomm, our marketing reflects that.

Costa Poulopoulos & Mary Johnson

Billboard ad that states 'Learn More, List More'

A variety of remarkable mass media, digital advertising and social media assets, that were simple, engaging and non-traditional, delivered a narrative that spoke directly to the needs and challenges of industry professionals.

As ad with smiling realtor that says "find out why our realtors are so happy"
Three advertisements showing realtors and their testimonials
Billboard ad that states 'Our Rookies Don't Stay Rookies for Long'

Do Work That Matters

Art is hard. Writing is hard. Selling is hard. Making a difference is hard. But we show up everyday and work our butts off cause that’s the way we like it.

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