Creating Awareness for Critical COVID-19 Technology

Kontrol Technologies Corp is a leader in the energy efficiency and air quality monitoring sector. By innovating technologies for commercial and residential developments, manufacturing, transportation, entertainment and educational environments, the company and its affiliates are finding modern solutions to complex global problems. As the world began to enter into a COVID-19 reality, Kontrol’s new technology, BioCloud - a revolutionary, real-time air quality monitoring technology designed to detect and alert for COVID-19 in real time - was ready to be shared with the world. With aspirations to inform North American and international markets about BioCloud, Kontrol needed to engage international, national, regional and local media outlets and position themselves to reach their investors, clients, government and the general public.

With brand and product positioning, traditional media relations, and new media engagement strategies, sagecomm stepped in to help Kontrol amplify awareness of their revolutionary product in a variety of markets. With a rapid wrap-around media strategy, the BioCloud’s promise of creating safe spaces was connected to more than 22.4 million people across traditional and social media including CBC, CTV News, Global National, Yahoo Finance and the BBC. Industries in which awareness was generated included financial, medical, health care, retail and consumer services as well as within government, including a social media share by Canada’s Minister of Innovation, Science and Industry. In addition to the media relations campaign, Kontrol was supported with the development of supplemental brand assets such as stand up banners, a product microsite and the creation of an explainer video that showcases the features and benefits of BioCloud.